About Your Milk Shoppe

Your Milk Shoppe offers affordable maternity services to mothers from the beginning of their pregnancy into the many years of parenting ahead. Our goal is to empower and lift up moms by assisting them in planning for their new arrival, and providing them with many helpful tools and resources along the way. Your Milk Shoppe is the milk that keeps the moms alive throughout their parenting journey – because moms need milk, too!

Your Milk Shoppe has completed rigorous professional training through Baby Planner, Inc. and Baby Planner University which reflects dedication to outstanding client management, service, and business practices.

Amber Michels | Founder & CEO | Greenville, SC

Not long after Amber and her husband welcomed their first baby into the world, she began to wonder if going back to Corporate America was right for her and her family. Upon becoming a mom her focus shifted and she soon grew very comfortable with her newfound role.

She found herself giving other mothers unconditional support when they needed it most, establishing a certain sisterhood that only moms can experience. From the relationships that Amber built and from hearing the stories fellow mothers shared with her, a true passion was born.

Amber knew that she wanted to help other moms through all stages of motherhood – moms-to-be, new moms, and moms on the go. She envisioned helping them by assisting them in planning and preparing for their unborn children and supporting them throughout their parenting journey.



Kimmie Johnson | Co-Founder & COO | Cleveland, OH

After a generous maternity leave from an investment firm in Chicago, Kimmie returned to her 8-5…but quickly realized that return would be short-lived. She and her husband decided that the best move for their family would be for her to stay home with their son. While she embraced this shift with love and appreciation, leaving the workforce created an unexpected void.

As Amber’s sister-in-law, Kimmie had been around Your Milk Shoppe since its very first conceptual days. She’d been a sounding board and cheerleader, offering feedback and two-cent tidbits along the way. Inspired by watching this idea blossom into a mission serving women, she enthusiastically accepted the invitation to join Amber in June 2016.

Kimmie began writing the weekly blog for Your Milk Shoppe, and quickly fell in love with the industry and the client base that it supports: fellow mamas, in the most exciting (and nerve-wracking!) time of their life — expanding their family. She offered maternity services in Chicago’s North Side, but a relocation sent her young family back home to Ohio. She couldn’t be more ecstatic to bring the mission and support of YMS to the mamas and families of CLE!



Jaymee Castle | Maternity Consultant | Knoxville, TN

From grade school through college and up the ladder in Corporate America, Jaymee always found that there was a straight forward formula of hard working equaling success.  Then she and her husband welcomed the first of their three young children and she quickly found that hard work didn’t always lead to what felt like success – hello breastfeeding a baby with reflux issues! Welcoming that first baby opened her heart to the greatest joy it’s ever known and also turned her world completely upside down.

Navigating multiple pregnancies, maternity leaves and back to work transitions, all while parenting three very different babies has led Jaymee to fully understand how critical it is for mama’s to have a strong support system in place.  She found she relied greatly on connecting with other moms.  As days and weeks grew into years, she began feeling called to share her own story in a real, open, honest way to support others.

Jaymee is so excited to bring the mission and services of Your Milk Shoppe to Tennessee.  She is honored to have the opportunity to provide support to both moms-to-be as they  prepare to welcome their sweet babies into this world and to the many busy moms of Knoxville as they journey through their busiest seasons of life.



Laura Buoch | Maternity Consultant | Atlanta, GA

During her nearly a decade of nannying for a number of different families with kids of all ages, Laura learned how to take charge of the household and understand the bigger picture.  Having picked up on all the little things involved with motherhood, she found herself being called on by a number of mommies-to-be to consult them on where to begin and how to make decisions in an overwhelming world of choices.

While exploring how to support mothers from a broader standpoint in a more entrepreneurial setting, Laura discovered Your Milk Shoppe as a perfect platform to help others.

Laura is a native Atlantan and was born in Buckhead.  She loves her in-town life and can’t wait to bring Your Milk Shoppe “ITP”!


Abbigail Felton | Maternity Consultant | Greenville, SC

As a counselor for 8 years, she’s always been led to helping others, whether they needed a referral, help working through a decision or just someone to build confidence, she was that person. Abbigail found very quickly after her son, she needed confidence; “I needed to know I could do this, and it was so important to find a community of other mothers who could become my rock!”

It’s been instinctive for her to check in on new moms and make sure they felt supported, so often they don’t. Each conversation with fellow moms led her to slowly feel like “me” again; being a new mom was the best job she could ever imagine but something was missing. When she met with Amber, the Owner of Your Milk Shoppe, it clicked, and the rest is history.

Abbigail became a certified Maternity Consultant with Your Milk Shoppe, and is also a certified educator of Happiest Baby on the Block!



Lindsay Neely | Maternity Consultant | Greenville, SC

Lindsay believes you need to find “your people” in life. These are the people who you laugh with, celebrate with, and even cry with. You especially need “your people” during times of big change.

When Lindsay had her boy/girl twins, she was thankful to have her people in place. They were an incredible help—especially since she had lost her mother after a brief illness a few months earlier. She believes that every mom in every situation needs to have people to help her through this rewarding but challenging and often exhausting stage.

Lindsay is a Greenville native who has been here her whole life, and so she is especially equipped to help moms in the upstate connect with the community they need. She considers it a blessing to be able to do this as part of the Your Milk Shoppe team, and she’s eager to work with Your Milk Shoppe to help moms find their people along their journey of motherhood


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